The Shana Paranak Tour, featuring acclaimed Afghan artists Jawid Sharif and Alia Ansari, spanned across 8 U.S. cities: Chicago, Dallas, Houston, Irvine, New York, Phoenix, San Ramon, and Virginia. The event was organized by AtoZ Events, a leading event management company known for executing high-profile, large-scale cultural events.
AtoZ Events’ Shana Paranak Tour Captivates Over 832,000 Fans Across 8 U.S. Cities with Afghan Cultural Extravaganza!
AtoZ Events’ mission is to provide a platform where cultural enthusiasts can exchange ideas, connect, and foster relationships. Their goal for this tour was to promote Afghan music and culture while delivering a seamless event experience that engaged audiences across multiple cities.
- Increase brand awareness within the Afghan-American community.
- Drive ticket sales in all eight cities using a combination of digital and organic marketing strategies.
- Reach and engage a broader audience through strategic, city-specific, and national campaigns.
Our Strategy
- Creative development (city-specific flyers and banners),
- Video content production (trailers and behind-the-scenes reels),
- Targeted social media ads (to drive ticket sales), and
Implementation Process
1. Creatives Development
AtoZ Events created city-specific flyers and banners for each location. These promotional materials highlighted the performers, local venues, and event details, ensuring that the branding was consistent across all marketing platforms.
2. Video Creation
Play Video
AtoZ Events produced a 60-second promotional video that highlighted the energy of the tour, featuring key performances from Jawid Sharif and Alia Ansari. The trailer was designed to excite the audience and generate ticket sales. It was distributed across social media platforms, including Instagram and Facebook.
Performance:
- The video was a top-performing piece of content in the campaign, amassing 55,927 views on Instagram reels alone.
3. Organic Digital Marketing
In addition to paid ads, AtoZ Events ran an extensive organic social media campaign, leveraging over 30 pieces of content including reels, stories, and posts. These posts included behind-the-scenes footage, artist interviews, countdowns, and tour highlights, all designed to engage fans and encourage ticket sales.
Content Breakdown:
- Reels Generated 55.4% of the total views, focusing on high-impact, short-form video content.
- Stories Engaged 22.7% of the audience, providing real-time event updates and behind-the-scenes insights.
- Posts Contributed to 21.9% of the overall engagement, sharing essential event details and tour highlights.
4. Digital Advertisements
AtoZ Events launched a total of 10 social media ad campaigns, with 8 city-specific campaigns and 2 national campaigns. Each city-focused campaign targeted local audiences with tailored ads that featured venue information, ticket prices, and specific city-related details. The national campaigns aimed to build broader awareness, targeting Afghan-American communities across the U.S.
832 K
Ad Campaign Reach
1.5 M
Total Impressions
495
Post Shares
$0.3
CPC (Cost Per Click)
Conclusion
The Shana Paranak Tour was not just a musical journey but a cultural celebration that resonated deeply with audiences across the U.S. From the captivating performances of Jawid Sharif and Alia Ansari to the carefully curated promotional campaigns, this tour became a testament to the power of strategic event marketing.
