On October 5th, the South Asian Association of Real Estate Professionals (SAAREP) hosted the largest South Asian cultural event in the United States, bringing Bollywood sensation Mika Singh to center stage. This event, held at the Dulles Town Center, drew over 5,000 attendees and featured cultural performances, shopping bazaars, and a wide range of South Asian cuisine.
3649%
Increase in Profile Views
89360%
Increase in Profile Reach
108223%
Increase in Profile Impressions
Largest South Asian Event | SAAREP Cultural Day + Mika Singh Concert
A major component of our campaign’s success was the development of a comprehensive media and brand kit. This kit was expertly designed to ensure brand consistency across every marketing channel and communication medium.
This brand kit was distributed to media agencies, promotional partners, and vendors, ensuring a cohesive look and feel for every piece of marketing material. From digital banners to flyers plastered across businesses in Virginia, Maryland, and Washington, DC, the kit guaranteed that the brand identity of SAAREP was not only unified but also visually compelling, leaving a lasting impression on the community.
A Timeline of Strategic Hype and Engagement
1. SAAREP Community Ambassador Meeting: The Launch
We began the campaign by organizing a highly successful SAAREP Community Ambassador Meeting. This launch event featured an electrifying video that introduced the Cultural Day and concert, generating excitement from the outset. The energy at the meeting was undeniable, leading to the sign-up of 100 volunteers to help with event promotion. The kickoff immediately positioned the event as one of the most anticipated gatherings in the community.
2. Trailer Launch: Introducing the Event & Mika Singh
Following the ambassador meeting, we released a powerful event trailer, which showcased the highlights of the upcoming Cultural Day and gave attendees a sneak peek into Mika Singh’s much-anticipated performance. This video quickly gained traction, building buzz across social media and amplifying interest.
3. SAAREP Website Launch: The Game-Changer
Just days before the event, we launched a brand-new SAAREP website. This website was a game-changer, offering a seamless experience for attendees to purchase tickets, explore the event lineup, and learn more about SAAREP’s mission. The website not only streamlined ticket sales but also presented a professional, polished face for the organization, further enhancing its reputation and credibility.
4. Advertisement Campaign: Targeted Digital Marketing for Maximum Reach
Our advertisement campaign was designed to maximize the reach and engagement for the Mika Singh concert by leveraging a highly targeted approach across Facebook and Instagram. Using dynamic creatives, we deployed ads featuring Mika Singh across multiple formats, including posts, stories, and carousels.
207 K
Ad Campaign Reach
371 K
Total Impressions
12 K
Total Clicks
$0.13
CPC (Cost Per Click)
To resonate with the diverse South Asian audience, we created language-specific ads, each tailored to different sub-communities within the South Asian diaspora. These ads, along with clear calls-to-action and strategically timed boosts, were instrumental in driving ticket sales and engagement, further solidifying the event’s success.
5. Trending Reels: Engaging Social Media Audiences
To maintain the excitement, we produced 4 trending social media reels. These reels captured the essence of the Cultural Day—vibrant performances, cultural expressions, and snippets of the concert preparations. Paired with upbeat, trending music, these reels drew thousands of views, shares, and comments, creating a viral effect that dramatically increased event visibility.
6. Flyers Across Virginia, Maryland, and DC
Our bold and vibrant flyers were distributed both online and in key physical locations across Virginia, Maryland, and Washington, DC. Designed with Mika Singh as the central figure and bursting with cultural elements, these flyers were instantly recognizable. Displayed in community boards, local businesses, and cultural centers, they played a crucial role in raising awareness and driving interest. The widespread visibility created by these designs helped build anticipation and excitement across the region.
Influencer Marketing: Amplifying the Buzz
A key component of the campaign’s success was the influencer marketing strategy. We partnered with prominent influencers, including Aakriti, who has over 109K followers. By promoting the event on Instagram stories and posts, Aakriti played a pivotal role in boosting our social media reach. Her engaging content, combined with the exclusivity of the event, helped create a viral buzz and drove significant traffic to the website and ticketing platforms.
We incentivized influencers with an appealing offer: they received custom discount codes for their followers (offering 5-20% off tickets), while earning up to 20% of the revenue from ticket sales. In addition, influencers who sold over 50 tickets were rewarded with VIP section tickets, which further motivated them to promote the event actively.
Slam with Final Video at the Concert
Our video content played a central role in building excitement for the event. Starting with the launch video at the Community Ambassador Meeting, followed by the viral trailer, and ending with the social media reels, our video strategy captured attention at every stage of the campaign.
Play Video
The final video was a show-stopping piece that was played at the concert in front of thousands. This video not only celebrated SAAREP’s mission but also encapsulated the cultural significance of the event, creating an emotional connection with the audience. It was one of the defining moments of the day, setting the perfect stage for Mika Singh’s performance.
