Transforming Skincare into a Luxury Experience. Integrating Advanced Technologies
Estelle Advanced Beauty’s previous website lacked a clear brand message and didn’t adequately communicate the value of their specialized treatments. The service descriptions were minimal, the booking process wasn’t intuitive, and there were limited visual elements that showcased the luxurious environment and quality of care that Estelle provides.
Our Strategy
To address these issues, we focused on re-messaging Estelle’s website to more effectively communicate their commitment to advanced, personalized skincare. This involved a complete redesign that prioritized clear, client-centered messaging, visual appeal, and streamlined booking options.
Brand Message Redefinition
We developed SEO-optimized messaging such as “Skincare Experts You Can Rely On” to boost search visibility while clearly conveying Estelle’s expertise and luxurious, results-focused care.
Enhanced Service Descriptions
Detailed, benefit-oriented descriptions with targeted keywords highlight each treatment’s unique advantages, enhancing client understanding and improving search engine rankings.
User-Centric Booking Flow
We designed an intuitive booking system with clear calls-to-action like “Book Appointment,” making it easy for clients to schedule with Estelle’s licensed estheticians and increasing conversion rates.
